Design + Writing + Brand
End-to-End Digital Product Design & Creative Strategy
ABOUT
A full-stack UX designer & creative experienced at distilling complex concepts into simple digital experiences –from ideation through launch, and beyond.
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Content Design
B2B & B2C Applications
Product Launch
Web Design
Product Design
UX Writing
Brand Strategy
Interaction Design
Mobile UI
Visual Design
movr
I led a brand refresh for movr, owning the design, development and management of their website on Wix Studio.
Collaborating closely with sales, marketing and executive teams, we created an engaging site to capture organic leads and position movr as a leader in the emerging field of movement health.
Website Design
Recent Projects
From websites to mobile apps, I help build delightful, user-friendly digital products based on established psychological principles and UX best-practices.
Frontera Forest Solutions
Frontera is a fresh face in forestry and wildfire planning – a small environmental consulting group located in North Vancouver, BC. They were seeking a brand and website update to help represent their tech-forward, collaborative approach that is putting them on the forefront of forest and wildfire management in BC.
Web Design
SaveUp Financial
Web Design & Mobile UI
Concept for a digital finance platform geared toward a younger generation increasingly concerned about their financial futures, but feeling disconnected from established institutions.
Current Focus
Built With Science
B2C Mobile App + Web Design
I lead product design and work closely with PMs to define and evolve product direction, building scalable systems while iterating quickly based on user needs.
I helped drive the initial launch in January 2025 and continue to support rapid growth through experimentation, user feedback loops, and a consistent cadence of shipped improvements.
movr
I worked with movr to deconstruct the most impactful components of their B2C mobile app and rebuild them into a B2B product suite (available as an API and SDK) designed for digital health platforms.
Over the course of 2 years we successfully launched 5 interconnected mobile products and a stand-alone demo app for commercial partners.
B2B Mobile Product Suite
PART TWO
Transforming the B2C app into a dynamic and scalable B2B health technology
How we pivoted to quickly rebuild movr into a dynamic B2B product offering, landing major partnerships with leading platforms across digital health.
CASE STUDY
The Making of Movr
An innovative movement health technology based in Vancouver, Canada, I joined movr's founding team to lead creative across the project through multiple product launches, helping grow to thousands of active monthly users and raise over $2 million USD.
Areas of Focus
Digital Product Design
I'm experienced at full-stack digital design, leading creative projects from initial conception through testing, launch and ongoing iteration.
Copywriting & UX Writing
I incorporate polished copywriting with a UX-focus into every project. I help simplify complex ideas and technical expertise into clear, effective copy to get your message across on any medium.
Content Strategy & Development
Whether building from scratch or looking for a refresh, we'll collaborate on a look and feel that connects with your audience, built on research and strategies that help you go the distance.
More Creative Projects
Salchi Papa's
A creative branding project, Salchi Papa's is a conceptual business based around the Peruvian street food (salchipapas), discovered and often enjoyed by yours truly on a trip to Central America in 2011. Blending vintage logo design with a clean finish to produce a original look that could fit in any era.
